www.twitter.com/iMagInaTionaire
@iMagInaTionaire
ten ideas
Yet Another Top Ten by Guy Kawasaki
1- Companies should hire a customer service rep to cruise the Internet looking for kudos and complaints. When the rep finds kudos, he should thank the person. When the rep finds complaints, he should get the problem fixed.
2- Commerce Bank has a free change-counting machine in its branches that anyone can use. Beats the heck out of the machines in markets that take 7 percent.
3- A study showed that people who heard about a bad shopping experience are less likely to go to the same store than the person who actually had the bad experience.
4- The most powerful word of mouth advocates might be the customers who have done business with you only once so far. They are the most excited; repeat customers are probably used to the great product/service.
5- The Prostate Net contacted 50,000 barbers about talking to their clients about prostate cancer detection and prevention.
6- Incentives and rewards are likely to reduce word of mouth advertising because motivation becomes suspect. You can't "buy" word of mouth advertising.
7- The Wynn Las Vegas hotel gave free rooms to cabbies to generate word of mouth advertising via this very influential part of the transportation infrastructure.
8- Henkel Consumer Adhesives, the manufacturer of Duck Tape, sponsors a contest for college scholarships called "Stuck at Prom".
9- A word of mouth campaign brought back Family Guy from the dead (that is, cancellation).
10- Zappos has a one-year, no-questions-asked return policy for shoes. This boggles my mind, although I've never seen my wife return anything to them.
blog.guykawasaki.com
1- Companies should hire a customer service rep to cruise the Internet looking for kudos and complaints. When the rep finds kudos, he should thank the person. When the rep finds complaints, he should get the problem fixed.
2- Commerce Bank has a free change-counting machine in its branches that anyone can use. Beats the heck out of the machines in markets that take 7 percent.
3- A study showed that people who heard about a bad shopping experience are less likely to go to the same store than the person who actually had the bad experience.
4- The most powerful word of mouth advocates might be the customers who have done business with you only once so far. They are the most excited; repeat customers are probably used to the great product/service.
5- The Prostate Net contacted 50,000 barbers about talking to their clients about prostate cancer detection and prevention.
6- Incentives and rewards are likely to reduce word of mouth advertising because motivation becomes suspect. You can't "buy" word of mouth advertising.
7- The Wynn Las Vegas hotel gave free rooms to cabbies to generate word of mouth advertising via this very influential part of the transportation infrastructure.
8- Henkel Consumer Adhesives, the manufacturer of Duck Tape, sponsors a contest for college scholarships called "Stuck at Prom".
9- A word of mouth campaign brought back Family Guy from the dead (that is, cancellation).
10- Zappos has a one-year, no-questions-asked return policy for shoes. This boggles my mind, although I've never seen my wife return anything to them.
blog.guykawasaki.com
Do Something Worth Talking About
Word of mouth marketing is about being good to people. Real people will talk about you when they like you, your stuff, and the things that you do. The word of mouth that they create is far more powerful than all the advertising in the world. It's a wonderful thing: Happy people grow your business.
In the end, it's much more fun to go to work each day at a respected company that is honest, fun, and treats people well. It's also a great way to become a successful business. You can make that happen.-Andy Sernovitz
In the end, it's much more fun to go to work each day at a respected company that is honest, fun, and treats people well. It's also a great way to become a successful business. You can make that happen.-Andy Sernovitz
Word of Mouth Marketing Techniques
16 Sure-Thing, Must-Do, Awfully Easy Word of Mouth Marketing Techniques from Word of Mouth Marketing by Andy Sernovitz
1- Look on the web for people talking about you.
2- Assign someone to join those conversations. Start today.
3- Create a blog.
4- Make a new rule: Ask "Is this buzzworthy?" in every meeting.
5- Come up with one buzzworthy topic. Keep it simple.
6- Put something by your front door that will remind people to talk to a friend.
7- Let your talkers sign up for a private newsletter.
8- Pick one easy way to track word of mouth.
9- Put a tell-a-friend form on every page of your website.
10- Put a special offer in an easily forwardable email.
11- Add a small gift and a word of mouth tool to every package you sell.
12- Have a private sale for your talkers.
13- Apologize for mistakes and solve problems fast.
14- Partner with a charity.
15- Do something unexpected.
16- Be nice.
Don't forget, tell a friend about timothymichaellarsen.blogspot.com :)
1- Look on the web for people talking about you.
2- Assign someone to join those conversations. Start today.
3- Create a blog.
4- Make a new rule: Ask "Is this buzzworthy?" in every meeting.
5- Come up with one buzzworthy topic. Keep it simple.
6- Put something by your front door that will remind people to talk to a friend.
7- Let your talkers sign up for a private newsletter.
8- Pick one easy way to track word of mouth.
9- Put a tell-a-friend form on every page of your website.
10- Put a special offer in an easily forwardable email.
11- Add a small gift and a word of mouth tool to every package you sell.
12- Have a private sale for your talkers.
13- Apologize for mistakes and solve problems fast.
14- Partner with a charity.
15- Do something unexpected.
16- Be nice.
Don't forget, tell a friend about timothymichaellarsen.blogspot.com :)
Marketing Rules
Four Rules--
Be Interesting,
Make It Easy,
Make People Happy,
Earn Trust and Respect
Three Reasons People Talk About You--
You-They Like You and Your Stuff,
Me-Talking Makes Me Feel Good,
Us-We Feel Connected to the Group
The Five Ts of Word of Mouth Marketing--
1.) Talkers: Who will tell their friends about you?
2.) Topics: What will they talk about?
3.) Tools: How can you help the message travel?
4.) Taking Part: How should you join the conversation?
5.) Tracking: What are people saying about you?
http://www.gaspedal.com/
http://www.damniwish.com/
Be Interesting,
Make It Easy,
Make People Happy,
Earn Trust and Respect
Three Reasons People Talk About You--
You-They Like You and Your Stuff,
Me-Talking Makes Me Feel Good,
Us-We Feel Connected to the Group
The Five Ts of Word of Mouth Marketing--
1.) Talkers: Who will tell their friends about you?
2.) Topics: What will they talk about?
3.) Tools: How can you help the message travel?
4.) Taking Part: How should you join the conversation?
5.) Tracking: What are people saying about you?
http://www.gaspedal.com/
http://www.damniwish.com/
Subscribe to:
Posts (Atom)