True Colors
"'Does she or doesn't she?' and 'Because I'm worth it' did the same thing: they not only carried a powerful and redemptive message, but-and this was their real triumph- they suceeded in attaching that message to a five-dollar bottle of hair dye. The lasting contribution of motivational research to Madison Avenue was to prove that you could do this for just about anything- that the products and the commercial messages with which we surround ourselves are as much a part of the psychological furniture of our lives as the relationships and emotions and experiences that are normally the subject of psychoanalytic inquiry."
Marketers see green, go green with video
"Companies will continue to analyze their marketing plans as we enter 2011. Traditional marketing approaches will be reconsidered as they have become less effective in reaching their target audiences. Businesses are rapidly embracing digital media as a preferred tactic to reach and engage consumers, boosting the bottom line.
Harris Interactive, an information gathering group for surveys, polls and web marketing analysis applications, recently reported the results of an in-depth study: 87% of online adults use social media; 17% of adults ages 18-34 use social media 6 to 10 hours per week.
The concept of video marketing has emerged as a highly effective tool in increasing companies' search engine optimization. At the 2010 Search Engine Strategies Conference & Expo, Greg Jarboe, president and co-founder of SEO-PR, revealed that: Americans watch more videos a month on YouTube than they conduct searches on Google; A video is 50 times more likely to get a first-page Google ranking than a text page.
Platforms like YouTube, Facebook, Flickr and other video or image social sites will get more attention as a marketing method. Among the most common types of video being used by businesses are company introductions, customer testimonials, product presentations/demonstrations, video blogs (vlogs) and company seminars/presentations.
Digital marketing tools also provide companies with the "feel good" benefit of being earth-friendly by reducing traditional printed marketing materials. Savvy business owners will weigh all of these options as they review their marketing plans in 2011."
-Kristan Getsy
President/CEO Life's Eyes Media
Harris Interactive, an information gathering group for surveys, polls and web marketing analysis applications, recently reported the results of an in-depth study: 87% of online adults use social media; 17% of adults ages 18-34 use social media 6 to 10 hours per week.
The concept of video marketing has emerged as a highly effective tool in increasing companies' search engine optimization. At the 2010 Search Engine Strategies Conference & Expo, Greg Jarboe, president and co-founder of SEO-PR, revealed that: Americans watch more videos a month on YouTube than they conduct searches on Google; A video is 50 times more likely to get a first-page Google ranking than a text page.
Platforms like YouTube, Facebook, Flickr and other video or image social sites will get more attention as a marketing method. Among the most common types of video being used by businesses are company introductions, customer testimonials, product presentations/demonstrations, video blogs (vlogs) and company seminars/presentations.
Digital marketing tools also provide companies with the "feel good" benefit of being earth-friendly by reducing traditional printed marketing materials. Savvy business owners will weigh all of these options as they review their marketing plans in 2011."
-Kristan Getsy
President/CEO Life's Eyes Media
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