16 Sure-Thing, Must-Do, Awfully Easy Word of Mouth Marketing Techniques from Word of Mouth Marketing by Andy Sernovitz
1- Look on the web for people talking about you.
2- Assign someone to join those conversations. Start today.
3- Create a blog.
4- Make a new rule: Ask "Is this buzzworthy?" in every meeting.
5- Come up with one buzzworthy topic. Keep it simple.
6- Put something by your front door that will remind people to talk to a friend.
7- Let your talkers sign up for a private newsletter.
8- Pick one easy way to track word of mouth.
9- Put a tell-a-friend form on every page of your website.
10- Put a special offer in an easily forwardable email.
11- Add a small gift and a word of mouth tool to every package you sell.
12- Have a private sale for your talkers.
13- Apologize for mistakes and solve problems fast.
14- Partner with a charity.
15- Do something unexpected.
16- Be nice.
Don't forget, tell a friend about timothymichaellarsen.blogspot.com :)
