Four Rules--
Be Interesting,
Make It Easy,
Make People Happy,
Earn Trust and Respect
Three Reasons People Talk About You--
You-They Like You and Your Stuff,
Me-Talking Makes Me Feel Good,
Us-We Feel Connected to the Group
The Five Ts of Word of Mouth Marketing--
1.) Talkers: Who will tell their friends about you?
2.) Topics: What will they talk about?
3.) Tools: How can you help the message travel?
4.) Taking Part: How should you join the conversation?
5.) Tracking: What are people saying about you?
http://www.gaspedal.com/
http://www.damniwish.com/
