Carl Rogers

The eminent psychologist, wrote in his book On Becoming a Person:
“I have found it of enormous value when I can permit myself to understand the other person.  The way in which I have worded this statement may seem strange to you.  Is it necessary to permit oneself to understand another?  I think it is.  Our first reaction to most of the statements (which we hear from other people) is an evaluation or judgment, rather than an understanding of it.  When someone expresses some feeling, attitude or belief, our tendency is almost immediately to feel ‘that’s right’, or ‘that’s stupid’, ‘that’s abnormal’, ‘that’s unreasonable’, ‘that’s incorrect’, ‘that’s not nice’.  Very rarely do we permit ourselves to understand precisely what the meaning of the statement is to the other person.”

Dale Carnegie

Fundamental Techniques in Handling People


Don’t criticize, condemn or complain.
Give honest and sincere appreciation.
Arouse in the other person an eager want.

Six Ways to Make People Like You

Become genuinely interested in other people.
Smile.
Remember that a person’s name is to that person the sweetest and most important sound in any language.
Be a good listener. Encourage others to talk about themselves.
Talk in terms of the other person’s interests.
Make the other person feel important-and do it sincerely.

Win People to Your Way of Thinking

The only way to get the best of an argument is to avoid it.
Show respect for the other person’s opinions. Never say, ‘you’re wrong’.
If you are wrong, admit it quickly and emphatically.
Begin in a friendly way.
Get the other person saying ‘yes,yes’ immediately.
Let the other person do a great deal of the talking.
Let the other person feel that the idea is his or hers.
Try honestly to see things from the other person’s point of view.
Be sympathetic with the other person’s ideas and desires.
Appeal to the nobler motives.
Dramatize your ideas.
Throw down a challenge.

Be A Leader

Begin with praise and honest appreciation.
Call attention to people’s mistakes indirectly.
Talk about your own mistakes before criticizing the other person.
Ask questions instead of giving direct orders.
Let the other person save face.
Praise the slightest improvement and praise ever improvement. Be ‘hearty in your approbation and lavish in your praise’.
Give the other person a fine reputation to live up to.
Use encouragement. Make the fault seem easy to correct.
Make the other person happy about doing the thing you suggest.

Follow Me

www.twitter.com/iMagInaTionaire

@iMagInaTionaire

ten ideas

Yet Another Top Ten by Guy Kawasaki
1- Companies should hire a customer service rep to cruise the Internet looking for kudos and complaints. When the rep finds kudos, he should thank the person.  When the rep finds complaints, he should get the problem fixed.
2- Commerce Bank has a free change-counting machine in its branches that anyone can use.  Beats the heck out of the machines in markets that take 7 percent.
3- A study showed that people who heard about a bad shopping experience are less likely to go to the same store than the person who actually had the bad experience.
4- The most powerful word of mouth advocates might be the customers who have done business with you only once so far.  They are the most excited; repeat customers are probably used to the great product/service.
5- The Prostate Net contacted 50,000 barbers about talking to their clients about prostate cancer detection and prevention.
6- Incentives and rewards are likely to reduce word of mouth advertising because motivation becomes suspect.  You can't "buy" word of mouth advertising.
7- The Wynn Las Vegas hotel gave free rooms to cabbies to generate word of mouth advertising via this very influential part of the transportation infrastructure.
8- Henkel Consumer Adhesives, the manufacturer of Duck Tape, sponsors a contest for college scholarships called "Stuck at Prom".
9- A word of mouth campaign brought back Family Guy from the dead (that is, cancellation).
10- Zappos has a one-year, no-questions-asked return policy for shoes.  This boggles my mind, although I've never seen my wife return anything to them. 

blog.guykawasaki.com

Do Something Worth Talking About

Word of mouth marketing is about being good to people.  Real people will talk about you when they like you, your stuff, and the things that you do.  The word of mouth that they create is far more powerful than all the advertising in the world.  It's a wonderful thing: Happy people grow your business. 

In the end, it's much more fun to go to work each day at a respected company that is honest, fun, and treats people well.  It's also a great way to become a successful business.  You can make that happen.-Andy Sernovitz

Word of Mouth Marketing Techniques

16 Sure-Thing, Must-Do, Awfully Easy Word of Mouth Marketing Techniques from Word of Mouth Marketing by Andy Sernovitz

1- Look on the web for people talking about you.
2- Assign someone to join those conversations.  Start today.
3- Create a blog.
4- Make a new rule: Ask "Is this buzzworthy?" in every meeting.
5- Come up with one buzzworthy topic.  Keep it simple.
6- Put something by your front door that will remind people to talk to a friend.
7- Let your talkers sign up for a private newsletter.
8- Pick one easy way to track word of mouth. 
9- Put a tell-a-friend form on every page of your website.
10- Put a special offer in an easily forwardable email.
11- Add a small gift and a word of mouth tool to every package you sell.
12- Have a private sale for your talkers.
13- Apologize for mistakes and solve problems fast.
14- Partner with a charity.
15- Do something unexpected.
16- Be nice.

Don't forget, tell a friend about timothymichaellarsen.blogspot.com  :)

Marketing Rules

Four Rules--
Be Interesting,
Make It Easy,
Make People Happy,
Earn Trust and Respect

Three Reasons People Talk About You--
You-They Like You and Your Stuff,
Me-Talking Makes Me Feel Good,
Us-We Feel Connected to the Group

The Five Ts of Word of Mouth Marketing--
1.) Talkers: Who will tell their friends about you?
2.) Topics: What will they talk about?
3.) Tools: How can you help the message travel?
4.) Taking Part: How should you join the conversation?
5.) Tracking: What are people saying about you?

http://www.gaspedal.com/


http://www.damniwish.com/

Study: Greater Cincinnati economy bouncing back faster

BY DAVID HOLTHAUS • DHOLTHAUS@ENQUIRER.COM • NOVEMBER 30, 2010


The global recession accelerated the shift in economic growth to Asia and elsewhere, but provided opportunities for Greater Cincinnati and other traditional Midwest economies, a new Brookings Institution study finds.



None of the top 25 economic performers in the past year are in the U.S., while five are in China, five in India and six in Latin America, according to the study of 150 of the world's largest metro regions, which was released Tuesday.

In Greater Cincinnati and Northern Kentucky, researchers found a comparatively weak economic performance during the recession and in the years preceding it. However, post-recession, the 15-county metro region is recovering faster than many other areas of the U.S. and the world.

"Cincinnati is farther along than some of its Midwestern counterparts," said the study's author, Alan Berube, a senior fellow at Brookings, a Washington, D.C.-based think tank.

The Greater Cincinnati regional economy ranked 62 out of 150 worldwide during the 2009-2010 post-recession recovery, and 16th in the U.S., the study says.

Unlike many other Rust Belt cities, Cincinnati's economy has not been as dependent on manufacturing, a declining sector, but has significant employment in consumer products, finance and logistics, helping it to come back from the downturn, Berube said.

The study looked at three periods and gauged economic performance for each: pre-recession from 1993 to 2007, the recession from 2008 to 2009, and the recovery in 2009 and 2010.

It ranked the 150 largest metro regions in the world by their total economic output during these periods. Cincinnati ranked 118 out of 150 in both the pre-recession and recession periods, but its rank jumped to 62 during the recovery.

That means the region is recovering faster than cities such as Louisville (71), Memphis (66), Columbus (81) and Portland, Ore. (102).

Surprisingly, Detroit (46) and Cleveland (49) are recovering faster than Cincinnati, the survey found.

The recovery rankings for U.S. cities such as Cincinnati and Cleveland show businesses are producing more with the same or fewer employees, Berube said.

"Companies are doing more with the same number of workers," he said. "It improves output but doesn't put a lot of people back to work."

Some cities that were flying high before the recession, such as Las Vegas and Riverside, Calif., which both rode construction booms, fell the hardest and are still trying to recover.

"Overall, the Great Recession appeared to hit U.S. metros the hardest, while it improved the relative position of metros outside the U.S. and Europe," the report says.

The top-ranked U.S. city for economic recovery was Austin, Texas, but it ranked only 26th worldwide. The No. 1 city worldwide was Istanbul, Turkey.

The report is further evidence that Cincinnati and other U.S. cities are competing with fast-growing economies around the world, the report said. "Worldwide economic upheaval has only accelerated the shift in growth toward metros in those rising regions of the world," such as Asia, Latin America and the Middle East, the report says.

Berube said the report should encourage businesses in Greater Cincinnati and elsewhere in the U.S. to look to these growing economies abroad for new customers.

"It's a call to look abroad and understand these market opportunities," he said.

Networking ABCs

Antennae, which should be up every waking moment.  Never pass up an opportunity to meet new people.
Birthdays.  It's always advantageous to know the birthdays of your contacts.  You wouldn't believe how much business our sales reps write up when they call on their customers' birthdays.
Contact management system.  Have your data organized so that you can cross-reference entries and find the information you need quickly. 
Dig your well before you're thirsty.
Exchange and expand.  When two people exchange dollar bills, each still has only one dollar.  But when two people exchange networks, they each have access to two networks.
Facebook and all other social media.  These sites open unlimited possibilities for networking.  Use them wisely. 
Gatekeeper.  There usually is a trusted assistant trained to block or grant your access.  Don't waste their time, and make sure you acknowledge their significant role in reaching the boss.
Hearing.  Make note of news you hear affecting someone in your network so you can reference it at the appropriate time.
Information.  You can't (and shouldn't) talk about business all the time.  Learn everything you can about your contacts' families, pets, hobbies and interests.  Humanize your approach. 
Job security, which you will always have if you develop a good network.
Keeping in touch.  If your network is going to work, you have to stay plugged in and keep the wires humming.
Lessons.  The first real networking school I signed up for after I graduated from college was Toastmasters.  Dale Carnegie schools achieve similar goals.
Mentors.  In the best of all possible worlds, your role models can become your mentors, helping you, advising you, guiding you, even lending you their network as you build your own. 
Network of contacts.  A network can enrich your life. 
Outgoing.  Be the first to introduce yourself, lend a hand or send congratulations for a job well done.
People.  You have to love people to be a good networker. 
Quality.  A large network is worthless unless the people in it can be counted on to answer in an emergency at 2 a.m.
Reciprocity.  You give, you get.  You no give, you no get.  If you only do business with people you know and like, you won't be in business very long.
Six degrees of separation.  The thought that there is a chain of no more than six people that link every person.  Someone you know knows someone who knows someone you want to know.
Telephone.  Landline, cell, Internet-- this is a critical tool for staying in touch with your network.
Urgency.  Don't be slow to answer the call, even if you never expect to have your effort repaid.
Visibility.  You've got to get involved in organizations and groups to get connected, but don't confuse visibility with credibility.  You have to give in order to get.
W is not only for whom you know, but also for who knows you.
X is for the extra mile.  Your network contacts will go the extra mile for you, and you must be willing to do the same for them.
Y is for yearly check-in.  Find a way, even if it's just a holiday card, to stay in touch.
ZIP code- do you have plenty represented in your network?

Starbucks ideas

Well Starbucks has the number one online brand presence as rated by several sources, so I'd say they are doing a pretty good job on that front. They are also early-adopters of mobile payment systems at select stores in the United States using your smart phone. One strategy that Starbucks could try online from my perspective of the might be trying to entice consumers with promotional rewards, say for every $100 you spend at Starbucks we'll give you a free Starbucks branded promotional item. They could also do what so many other companies are doing these days and eliminate some of the workforce, and integrate more duties with less pay for the current employees. Outsourcing cheaper labor would also work. Taking notes from what the corporate law firms and banks are doing, they could bring in one manager to learn what the lesser majority does, then take the knowledge overseas to teach and train the less expensive labor markets and save the bottom line.


To increase favor with their shareholders, they really need to identify their capital to them. Whether or not they have the resources to retain their current growth, and/or surpass it. They also need to increase their sales quite a bit in order to repress the shareholders fears. This ties directly with consumers. As long as consumers buy, the shareholders will buy stock, and feel comfortable with keeping it. To get consumers to consume more, they need to offer more of their products at reduced prices to not only increase their customer base, but to encourage the purchasing of more items. Since Starbucks has no absolute or comparative advantage over other coffee stores, the only way they can increase their customer base is by lowering prices, advertising the lowered prices, and advertising the enhanced quality of their products. This will all inherently drive up the customer base, encourage sales, cause the shareholders to become more confident in the company stock, and encourage more people to invest in Starbucks stock.

They could also look into shutting down nonproductive lines of their company completely. Just cutting the ties at each store producing a loss over the last year or two would help the oversaturation that has occurred. Some baristas and management staff maybe should be replaced completely with fresh blood to provide with newer and different ideas and fresh faces for the consumer to enjoy. Or maybe Starbucks should clean house, and sell everything that they have. Selling small but noticeable items such as the vanilla sprinkles that are on the lattes and other espresso drinks could be a great move that they could mark up and bring more value to the shareholders along with bringing favor back to the customer base. Or even selling the pumpkin spice and gingerbread syrups during fall and winter seasons respectively. These are always great sellers at the specific time of year, so why not put it on the shelves at stores like Kroger and Biggs.

Maybe Starbucks needs to reach out to the alienated ‘regular guy’ who doesn’t normally frequent the corner store. Part of the problem with Starbucks’ original model was appealing to a very specific audience. I can understand the idea of providing an authentic coffee house experience, but the culture of Starbucks is closed to certain groups. They should try to expand the market and provide lower priced and cost efficient blends as well as the light and dark roasts.

They also should advertise the free wireless internet access with in store personal computers that Starbucks provides, but with limited free roaming and advertising pop-ups that cannot be blocked that sell certain and specifically Starbucks branded products. They should also use social media to provide opportunities for customer feedback and provide customers promotional offers. Facebook, Twitter, and YouTube are all forums that Starbucks does not currently provide a strong presence in. Starbucks should be relegated to one store per square block. In improving the public image, they need to keep the stores cleaner. They sell good coffee, but the tables are usually messy and stained. Maybe a barista needs to be on constant watch to have better upkeep of the high priced coffee shop. Starbucks did really well when it was a rapidly growing company, obviously. They have added the instant coffee and flavored single serve packets to just add hot water and it seems to have over saturated their market even more. People are now frequenting Kroger more, which pulls them out of spending $5 on an espresso beverage and pinching more pennies at the grocery. There are Starbucks coffee shops in just about every developed country in the world. There is probably a limit on coffee consumption and the company seems to have reached the peak consumption point.

They could look into developing an even more premium blend of coffee to attract the top executives to drop some more cheese on the upper echelon, top notch ultra premium blends. Creating the greatest tasting coffee in the history of the world would bring in the richest and the most prestigious, therefore starting an epidemic and then they could utilize celebrity marketing to the fullest extent. Once the economy turns around, the middle class will also begin to devote more disposable income towards the top tiered goods from SBUX.

MMBC

Mountain Man Brewing Company (MMBC) has been successful because of many different reasons. Also known as “West Virginia’s beer”, MMBC brewed one beer, Mountain Man Lager. Guntar Prangel founded MMBC in 1925. He reformulated an old family brew recipe and by the 1960s the lager’s reputation as a quality beer was well entrenched throughout the East Central region of the United States. It was a legacy brew in a mature business. It had held the top market position among lagers in West Virginia for half of a century, and had respectable market share for an old school, regional brewery in most of the states where the beer was distributed. The lager was priced similarly to premium domestic brands Miller and Budweiser, and below specialty brands such as Samuel Adams. They stuck with the original 1925 design of a crew of coal miners on the label.

MMBC relied on its status as an independent, family-owned brewery and history to create an aura of authenticity and to position the beer with its core drinkers—blue collar, middle-to-lower income men over 45 years old. West Virginian’s rated the lager as the best-known regional beer, and won “Best Beer in West Virginia” from 1997-2005. Brand awareness was one cornerstone, along with the perception of quality and the brand loyalty it cultivated creating the brand’s success with blue-collar consumers. Research shows it being as recognizable in the East Central region as Chevy and John Deere. Over time MMBC has invested in multiple branding activities to build brand equity with their core customers. The distributors focused most of their servicing on their main customer and established its own sales force. This helped to not only push the brand, but created an environment where off-premise locations would also embrace Mountain Man Brewing. Blue-collar males purchase 60% of the beer they drink at off-premise locations, and MMBC sold 70% from these places.

Competition in the U.S. beer market falls into four separate categories: major and second-tier domestic producers, import beer companies, and specialty brewers. MMBC’s continued success was in large part due to the fact that it served a large enough market with a very strong brand, and it therefore could continue to compete against national players with deep pockets such as Anheuser-Busch, the company’s most significant competitor.

Due to changes in beer drinkers’ preferences, the company has experienced declining sales for the first time in the company’s history. I believe that Chris should launch Mountain Man Light, in order to remedy the current situation. This would attract younger drinkers to the brand. Over the previous six years, light beer sales in the United States had been growing at a compound annual rate of 4%, while traditional premium beer sales had declined annually by the same percentage. Most industry observers agreed that the key consumer segment for beer companies was younger drinkers, 21-27 years of age. This group represented the “first-time drinker demographic” that had not yet established loyalty to any particular brand of beer. The segment represented about 13% of the adult population in 2005, but accounted for more than 27% of total beer consumption and was growing. In addition, this age group spent twice as much per capita on alcoholic beverages than consumers over 35 years of age and was forecasted to grow by nearly four million by the year 2010.

Another significant trend was growth in the “light” beer category which had been steadily gaining in market share and accounted for 50.4% of volume sales in 2005, compared with 29.8% in 2001. In fact, younger consumers preferred light beer to other categories. They also typically consumed in quantity. A consumer study revealed that while Mountain Man rated high in terms of awareness with the younger, light-beer drinking segment of the market, Mountain Man Lager tracked very low as a purchasing preference-as did other lagers and fuller-flavor brews. Industry observers believed new products introduced beer drinkers to both styles of beer while simultaneously keeping them in the “brand” family. Product line extensions leveraging the core brand name often helped brewers obtain greater shelf space for products and created greater product focus among distributors and retailers. Mountain Man was now alone among the major and regional beer companies in not having expanded its product line beyond its flagship lager product.

Because younger beer drinkers held “anti-big-business” values, they did show some appreciation for the brand’s association with an independent brewery. Chris Prangel thought it was clear that product preferences in the beer market were changing, and that a light beer product was strategically important to MMBC’s future. First, light beer was a newer, fast-growing product category and the only beer category demonstrating consistent growth. A light beer would help MMBC gain share in on-premise locations i.e. restaurants and bars. Light beers appealed to younger drinkers overall, and to women, both groups that frequented these locations. Market research indicated that Mountain Man’s core customers did not state a brand preference in restaurants and bars. Chris believed that their brand recognition could translate into a meaningful share of the local light beer market and popularity could boost sales. He said, “this is our chance to play in the light beer sandbox but stay true to the Mountain Man brand by playing on the strengths of our core product.”

The Mountain Man Light product would generate a profit within two years, and sell enough barrels to cover both the associated launch marketing and incremental expenses that make up for the negative impact on overall profitability resulting from potential lost market sales of Mountain Man Lager. Financial projections show regional revenue growth of the light beer product at 4% annually and Mountain Man steadily would grow its share of the regional light beer market by a quarter of a percent each year off of a 2006 base market share of 0.25%. Oscar Prangel, president and owner, “Mountain Man is still standing because we manufacture an exceptional beer with a great brand name, we’ve never lost sight of our core customer, and we’ve never been seduced by the other guy’s market.” The revenues of Mountain Man are down, and I believe this is the best way for Chris to help his family business profit successfully again.

myspace outline and notes

The New Myspace




I.) WHERE IS THE BRAND- TODAY?

1) Current brand position

i) Include current brand promise (a place for friends), image (teenage wasteland), and target (teens & music)

2) Current Competition

3) Why the brand is irrelevant

II.) BRAND POSITIONING INITIATIVE

1) New Brand Promise

i) “Music to define a generation” or “Music defining the next generation”

2) New Brand Image

i) The world’s largest music social network

3) Target Market

i) We should target both people trying to add content and those trying to view content…

4) Consumer Wants and Needs

i) Ease of adding/changing content

ii) Ease of finding content/new music

iii) Friendly OS which can be connected to basic music recording equipment, as well as iTunes and other personal music collections legally

iv) Anywhere access. i.e. Mobile phone apps

III.) COMPETITION

1) Broad and Narrow Competition

i) Broad

(1) Anywhere consumers can find new music or add their own music

ii) ,

iii) Narrow

(1) , ,

IV.) BRAND DESIGN

1) Look and feel of the brand should incorporate pieces of the old Myspace brand, one that is trusted and had success.

2) Look and feel of the brand also needs a new “pop” to make it clear that Myspace is back to being relevant. I suggest adding the brand promise, or something similar to the new logo.

3) Advertising and Design should be clean and modern. I suggest moving to full color advertising sitting on black and white images, it really looks polished.

V.) LONG TERM

1) Focus on not only introducing the new brand but map a plan for upgrades and changes moving forward.

2) Strategy should be to build the most comprehensive music social network in the world. This is will be possible with Myspace’s former popularity and success with social/music networking coupled with the addition of the new tools mentioned above.

-create clear target market (all myspace accounts)


-create incentive to reopen accounts

-integrate tax deductibles and homeless credit cards into music industry through myspace

-band will pay for music video editing, portion of proceeds go to homeless credit card fund

-correlate HD into streaming live music from indy bands to myspace

-enhance sound quality with charitable donations that will integrate integrity, charity and music

-“Music is an escape from reality, through reality into reality and back again” “Built from the bottom up” “Music comes from inside and protrudes to create unique fantastic” “Stimulus packages for the less corporate” “Help the music industry grow and homeless population shrink” “Myspace is now our space” “mYspace is now Your place” “Filtering great tunes through great community-myspace”

-Portion of all profits will be contributed to a non-profit ‘homeless credit card’, created for the less fortunate without a place to rest their heads, in order to provide food & shelter through a card with an extremely high monitoring so as to not be used for anything other than essentials, also keeping track of what has been bought to alert if the person is in need of more assistance and cannot or will not provide for themselves

-Must create a reason for people to come back and stay back

-music video has gone to youtube, create a simpler music video platform for the non-pop artists trying to “make it big”, and integrate sound editors and graphic designers along with to connect free lance jobs and independent labels to recording studios easier

-myspace TV

-myspace network

-MySpaCe mUsIc

MySpaCe

mUsIc

The Ten Commandments of Emotional Branding

1.  From Consumers to People
Consumers buy.  People live.

2.  From Product to Experience
Products fulfill needs.  Experiences fulfill desires.

3.  From Honesty to Trust
Honesty is expected.  Trust is engaging and intimate.  It needs to be earned.

4.  From Quality to Preference
Quality is a given.  Preference creates the sale.

5.  From Notoriety to Aspiration
Being known does not mean that you are also loved.

6.  From Identity to Personality
Identity is recognition.  Personality is about character and charisma.

7.  From Function to Feel
Function is about practical qualities.  Sensorial design is about experiences.

8.  From Ubiquity to Presence
Ubiquity is seen.  Presence is felt.

9.  From Communication to Dialogue
Communication is selling.  Dialogue is sharing.

10.  From Service to Relationship
Service is selling.  Relationship is acknowledgement. 

Nine Life Lessons

Gordon Dean's Nine Life Lessons
1-Never lose your capacity for enthusiasm.
2-Never lose your capacity for indignation.
3-Never judge people-don't type them too quickly.  But in a pinch never first assume that a man is bad; first assume that he is good and that, at worst, he is in the gray area between bad and good.
4-Never be impressed by wealth alone or thrown by poverty.
5-If you can't be generous when it's hard to be, you won't be when it's easy.
6-The greatest builder of confidence is the ability to do something- almost anything- well.
7-When confidence comes, then strive for humility; you aren't as good as all that.
8-The way to become truly useful is to seek the best that other brains have to offer.  Use them to supplement your own, and be prepared to give credit to them when they have helped.
9-The greatest tragedies in the world and personal events stem from misunderstandings.  So communicate!

RIStake

 "Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover"-Mark Twain

Homeless Credit Cards

This. Sparks this.

Homeless Credit Cards.

A card that you can put money on, and it will only work for staples, food and clothing. It will be like a debit card, where one can put money on it over and over, so it is not too large of a lump sum. It will reject things like alcohol and tobacco, and will not allow over consumption. Idea...

Google-ness

http://blogs.hbr.org/hbr/hbreditors/2010/08/no_google_is_not_making_you_stupid.html

10 Hot Start-Ups

http://www.dailyfinance.com/story/company-news/the-next-google-the-10-hottest-technology-start-ups-of-2010/19574023/

The Power of Ignorance

Anthony Tjan is CEO, Managing Partner and Founder of the venture capital firm Cue Ball. An entrepreneur, investor, and senior advisor, Tjan has become a recognized business builder.

He says, "if desperation is the mother of innovation, then ignorance might be its father... In the context of entrepreneurship and idea generation, ignorance equals open-mindedness..."

Better idea generation
"If you can free your mind from constraints and external opinions, new ideas will flow faster and you become more bold in your actions..."

Better execution through conviction
"Ignorance promotes a fearless conviction that inspires and motivates the team members who are driving execution."

6 Secrets to Creating a Culture of Innovation

1. Meet People's Needs.
2. Teach Creativity Systematically. (Insight, Saturation, Incubation, Illumination, Verification) see Betty Edward's book Drawing on the Artist Within
3. Nurture Passion.
4. Make the Work Matter.
5. Provide the Time.
6. Value Renewal.
- Tony Schwartz

True Leaders are Also Managers

Warren Bennis, author of Learning to Lead: A Workbook on Becoming a Leader, wrote "there is a profound difference between management and leadership, and both are important. To manage means to bring about, to accomplish, to have charge of or responsibility for, to conduct. Leading is influencing, guiding in a direction, course, action, opinion. The distinction is crucial. Managers are people who do things right and leaders are people who do the right thing."

Robert Sutton, "harking back to the Bennis theorem... proposes a corollary: To do the right thing, a leader needs to understand what it takes to do things right, and to make sure they actually get done."

ABCs of Team Building

by: Harvey Mackay 0f MackayMitchell Envelope Co.

'A is for action. No team can function without a plan of action, even when the final outcome is to take no action at all.
B is for brainpower. If two heads are better than one, I would submit that a cohesive, well-assembled team should have enough brainpower to attack any project.
C is for cooperation and communication. Team members need to cooperate, even if they don't necessarily agree. Clear communication is the road map to cooperation.
D is for dedication. As members of a team, you must be dedicated to the goals of the team, or you are on the wrong team.
E is for ears. Use your ears more than your mouth because listening skills are critical for team success.
F is for fun. Work should be fun, and working together is usually a lot more fun than working alone.
G is for the group effort. The motto needs to be 'all for one and one for all' in order to be a real team.
H is for help. Ask for it if you need it, and offer it if someone else needs yours.
I is for the ideas that come from brainstorming and picking each others' brains. Let the ideas flow and then choose those which hold the most potential.
J is for juggling. Combining all the company's needs and desired results will often require a juggling act, but a competent team will be able to achieve that balance.
K is for kinetic- energetic, dynamic team members keep things moving.
L is for leadership. Every team needs a leader, and every leader needs to be able to depend on the team.
M is for motivation. Nothing motivates a team like trust placed in it by management to solve a problem.
N is for negotiate. Give and take is as important within a team as it is with outside clients.
O is for open mind. Team members need to be open to options they may not have considered, and willing to expand their perspectives to find the best answers.
P is for planning. A plan doesn't need to be rigid to be effective, but it must provide enough direction to keep the team on course.
Q is for questions. Asking questions is the best path to finding solutions. Don't be afraid of asking any question. If you don't understand something, chances are others don't either.
R is for results. The whole point of forming a team is to achieve results. The only variation on that theme is that the results may not be what had been originally anticipated.
S is for solutions, which differ from results in that there may be more than one solution to any given problem. Then the team can implement the best choice.
T is for time management. A well-managed team uses its meeting and planning time efficiently, and understands when it is time to finish the project.
U is for unity. Once a decision is made, the team needs to be unified to implement the plans. If the team can't act as a unit, then it may be necessary to reconfigure the team.
V is for voice. Every team member needs to complete the given assignments and should have confidence that others will demonstrate the same commitment.
W is for work ethic. Each member needs to complete the given assignments and should have confidence that others will demonstrate the same commitment.
X is for the X factor- the chemistry that makes a team productive because all members are commited to the same goal.
Y is for yes- say it as often as you can. 'Yes I can help. Yes, that's a good idea. Yes, let's move ahead. Yes, we did it!'
Z is for zeal. Passion, eagerness and enthusiasm are contagious; share your zeal with the rest of your team.

United States Wealth

• 83 percent of all U.S. stocks are in the hands of 1 percent of the people.
• 61 percent of Americans "always or usually" live paycheck to paycheck, which was up from 49 percent in 2008 and 43 percent in 2007.
• 66 percent of the income growth between 2001 and 2007 went to the top 1% of all Americans.
• 36 percent of Americans say that they don't contribute anything to retirement savings.
• A staggering 43 percent of Americans have less than $10,000 saved up for retirement.
• 24 percent of American workers say that they have postponed their planned retirement age in the past year.
• Over 1.4 million Americans filed for personal bankruptcy in 2009, which represented a 32 percent increase over 2008.
• Only the top 5 percent of U.S. households have earned enough additional income to match the rise in housing costs since 1975.
• For the first time in U.S. history, banks own a greater share of residential housing net worth in the United States than all individual Americans put together.
• In 1950, the ratio of the average executive's paycheck to the average worker's paycheck was about 30 to 1. Since the year 2000, that ratio has exploded to between 300 to 500 to one.
• As of 2007, the bottom 80 percent of American households held about 7% of the liquid financial assets.
• The bottom 50 percent of income earners in the United States now collectively own less than 1 percent of the nation’s wealth.
• Average Wall Street bonuses for 2009 were up 17 percent when compared with 2008.• In the United States, the average federal worker now earns 60% MORE than the average worker in the private sector.
• The top 1 percent of U.S. households own nearly twice as much of America's corporate wealth as they did just 15 years ago.
• In America today, the average time needed to find a job has risen to a record 35.2 weeks.
• More than 40 percent of Americans who actually are employed are now working in service jobs, which are often very low paying.
• or the first time in U.S. history, more than 40 million Americans are on food stamps, and the U.S. Department of Agriculture projects that number will go up to 43 million Americans in 2011.
• This is what American workers now must compete against: in China a garment worker makes approximately 86 cents an hour and in Cambodia a garment worker makes approximately 22 cents an hour.
• Approximately 21 percent of all children in the United States are living below the poverty line in 2010 - the highest rate in 20 years.
• Despite the financial crisis, the number of millionaires in the United States rose a whopping 16 percent to 7.8 million in 2009.
• The top 10 percent of Americans now earn around 50 percent of our national income.

good links

http://www.ifreelance.com/Freelance-Jobs/Web-Content-Writing-Freelance-Jobs/

http://www.smartbrief.com/index.jsp

http://www.cuyahogalibrary.org/careerexpert.aspx

http://blogs.hbr.org/

http://www.webpronews.com/

501(c)3

Recommendation

A domain name will be a good foundation to invest in to start a website. I suggest GoDaddy.com for the following reasons:

• Free starter web page, web hosting and email
• Internet leader in domain name registration and web hosting
• Around the clock customer and phone support
• Top web hosting provider in the world
• Free onsite monitoring and physical security
• Most cost-effective service

Table 1: Top Internet Service Providers (ISPs) Comparison*




*Sources: http://www.godaddy.com/, http://www.domain.com/, http://www.namecheap.com/, http://www.networksolutions.com/, http://www.register.com/, http://www.enomcentral.com/
**Plus ICANN fee of 18 cents per domain name year. Certain Top Level Domain's only.

Establishing a domain name

Branding is a very important part of the promotion process as it will create an image and it’s an easy reference point for members to focus on. It will also create a sense of professionalism which will pay dividends at all levels. Obtaining a domain name is rather simple: figure out a name for the website, and go to the Internet Service Provider and check the availability. Then, purchase the domain name and look into finding a web host.

Finding web hosts
After purchasing a domain name, it is required to obtain a web hosting plan. With our limited resources, the best way to go about this is to go with the best deal possible. This is what you requested, so I have done some research and created a table above to show the comparison between the top ISPs to host a (.org) 501(c)3 website. GoDaddy.com creates a simple way to put the organization on the web and below is a table that compares the pricing of GoDaddy.com to some other popular domain carriers.

A .ORG domain is the best choice for nonprofits, foundations, philanthropic and cultural institutions, and religious, civic, arts, and social organizations.

• .ORG domain name is perfect because it’s of the original top-level domains (TLDs)
• .ORG is the domain of choice for organizations dedicated to serving the public interest
• .ORG is considered one of the most trusted domains on the Internet

GoDaddy.com is the internet leader in domain name registration and web hosting. They are one of the few domain and hosting companies that still does this. Purchasing GoDaddy.com as the web host would create a substantial discount so the website can be constructed immediately. GoDaddy.com hosting is the #1 web hosting provider in the world.