Thomas Edison knew stuff
Feedback Please
The essentials to good business practices are:
Common Sense
Good Ethics and Morals
Great Listening Skills
Fantastic Communication
Provide the Consumer with what they want
Give Executives 100% Effort
Establish a Mission Statement
Manage Accordingly
What do you think? Please respond below.....
Common Sense
Good Ethics and Morals
Great Listening Skills
Fantastic Communication
Provide the Consumer with what they want
Give Executives 100% Effort
Establish a Mission Statement
Manage Accordingly
What do you think? Please respond below.....
7 Breakthrough Marketing Strategies
A few months ago, Steve Tovak wrote a great article on NOW marketing strategies that can help TODAY. Check it out here
What the Dog Saw by Malcom Gladwell
True Colors
"'Does she or doesn't she?' and 'Because I'm worth it' did the same thing: they not only carried a powerful and redemptive message, but-and this was their real triumph- they suceeded in attaching that message to a five-dollar bottle of hair dye. The lasting contribution of motivational research to Madison Avenue was to prove that you could do this for just about anything- that the products and the commercial messages with which we surround ourselves are as much a part of the psychological furniture of our lives as the relationships and emotions and experiences that are normally the subject of psychoanalytic inquiry."
"'Does she or doesn't she?' and 'Because I'm worth it' did the same thing: they not only carried a powerful and redemptive message, but-and this was their real triumph- they suceeded in attaching that message to a five-dollar bottle of hair dye. The lasting contribution of motivational research to Madison Avenue was to prove that you could do this for just about anything- that the products and the commercial messages with which we surround ourselves are as much a part of the psychological furniture of our lives as the relationships and emotions and experiences that are normally the subject of psychoanalytic inquiry."
Marketers see green, go green with video
"Companies will continue to analyze their marketing plans as we enter 2011. Traditional marketing approaches will be reconsidered as they have become less effective in reaching their target audiences. Businesses are rapidly embracing digital media as a preferred tactic to reach and engage consumers, boosting the bottom line.
Harris Interactive, an information gathering group for surveys, polls and web marketing analysis applications, recently reported the results of an in-depth study: 87% of online adults use social media; 17% of adults ages 18-34 use social media 6 to 10 hours per week.
The concept of video marketing has emerged as a highly effective tool in increasing companies' search engine optimization. At the 2010 Search Engine Strategies Conference & Expo, Greg Jarboe, president and co-founder of SEO-PR, revealed that: Americans watch more videos a month on YouTube than they conduct searches on Google; A video is 50 times more likely to get a first-page Google ranking than a text page.
Platforms like YouTube, Facebook, Flickr and other video or image social sites will get more attention as a marketing method. Among the most common types of video being used by businesses are company introductions, customer testimonials, product presentations/demonstrations, video blogs (vlogs) and company seminars/presentations.
Digital marketing tools also provide companies with the "feel good" benefit of being earth-friendly by reducing traditional printed marketing materials. Savvy business owners will weigh all of these options as they review their marketing plans in 2011."
-Kristan Getsy
President/CEO Life's Eyes Media
Harris Interactive, an information gathering group for surveys, polls and web marketing analysis applications, recently reported the results of an in-depth study: 87% of online adults use social media; 17% of adults ages 18-34 use social media 6 to 10 hours per week.
The concept of video marketing has emerged as a highly effective tool in increasing companies' search engine optimization. At the 2010 Search Engine Strategies Conference & Expo, Greg Jarboe, president and co-founder of SEO-PR, revealed that: Americans watch more videos a month on YouTube than they conduct searches on Google; A video is 50 times more likely to get a first-page Google ranking than a text page.
Platforms like YouTube, Facebook, Flickr and other video or image social sites will get more attention as a marketing method. Among the most common types of video being used by businesses are company introductions, customer testimonials, product presentations/demonstrations, video blogs (vlogs) and company seminars/presentations.
Digital marketing tools also provide companies with the "feel good" benefit of being earth-friendly by reducing traditional printed marketing materials. Savvy business owners will weigh all of these options as they review their marketing plans in 2011."
-Kristan Getsy
President/CEO Life's Eyes Media
Influencer Marketing by Duncan Brown and Nick Hayes
Key points
Marketing is broken, because it no longer contributes directly and tangibly to sales. This situation pits marketers and sales forces against each other in animosity.
Marketing doesn't work because there are too many marketing messages bombarding prospects, all the messages sound the same, and even if your message is heard, prospects don't believe you. But they do believe influencers.
Influencer Marketing is an approach that identifies and targets influencers in a market. Influencers make up communities called decision-maker ecosystems, which revolve around a decision-maker.
Most firms decide their marketing budget by looking at what they did last year and making minor modifications, or following what other firms are doing. Yet there is precious little measurement on marketing effectiveness carried out by marketers, on which to base investment decisions.
Activities such as advertising, trade shows and sponsorships demonstrate almost no tangible benefit, if they are measured at all. What metrics do exist, in PR and AR in particular, are typically based on quantity rather than quality. Little research is done to determine which analysts and journalists are influential to the target audience.
Almost all marketing is aimed at prospects, virtually none at influencers. Which means that when marketing messages are thrown at prospects they usually bounce off. Influencers, though, are harder to target than prospects because they are difficult to identify.
Connectors, mavens and salesmen are three well-known types of influencers. But they are insufficient to describe the complexity of a business decision and the roles that influencers play within it. In particular, the importance of connectors is often overstated.
We've detected 10 different roles that an influencer can play in a decision process. But remember that not all roles may be played, a single influencer can play many roles, and that roles can overlap.
Influencers gain their influence from other influencers. Influence is transmitted between influencers, and there is no rigid hierarchy. But often there are small cliques of influencers that cluster together, which can create a groundswell of influential opinion.
There are multiple categories of influencer, which makes it extremely difficult to guess who might be influential, and to what extent, in a specific market. The difference in perspectives between sales, marketing, product development and other operational functions increases the danger in assuming the set of influencers.
A further degree of fragmentation has emerged due to Web 2.0 technologies. This means that influence is no longer the preserve of an elite, but can also bubble from the bottom up. The background, location and age of individual influencers is unpredictable, meaning that companies looking to work with them cannot expect to apply a 'one size fits all' approach.
The influencer categories we identify can map onto various influencer roles. But the mapping is indicative, not absolute. There are always exceptions, so understand your influencers well.
Measuring influence is inherently subjective. Our four suggested criteria are stable and proven, and balance any differences that exist in how influencers exert their impact. So we can compare apples and oranges.
Avoid selecting industry leaders and CEOs as influencers. Reaching such people with marketing is extremely difficult. It may also be plainly wrong: most decision-makers are influenced by individuals much closer to their business.
Influencers are individuals, not categories or firms of people. You need to identify not only the influential businesses but also the key staff within them. Again, avoid picking the CEO, as the influencer may be lower down the organization structure.
Influencers don't buy from you, so you can't market to them like you would a prospect. You need to find out what their needs and wants are, to create messages that are relevant and interesting to them.
Prioritize your influencers. There will be some that are more important than others, so you need to focus on those. Understanding more about your influencers, and knowing their perceptions of your firm, is useful input to prioritization.
Approach influencers in their networking groups, or create a group for them to meet. Then move this to a 1-to-1 basis. The objective of influencers talking to you is to get them to talk about you.
Getting influencers to carry your message is a legitimate exercise, as long as it's genuine and credible. There is an important difference between paying for the time of an influencer to speak their views, and paying to have an influencer speak your views. Don't confuse the two.
Influencers love to influence. So give them the tools of influence. Find out what they're saying, build a message that supports them, and build simple collateral around it. With collateral, less is more--don't crowd the influencer's own collateral.
Create different messages for each influencer. What you use in the extra effort required will be regained by higher traction from your influencer community.
Embed influencers' messages in your marketing collateral. It has a greater chance of reaching your market, of it being heard and of it being believed.
Align your influencer-led collateral with sales objections. Do this by eliciting your typical objections, creating counter-arguments, then mapping appropriate influencers to those counter-arguments. Try to use a broad spread of influencers, so as to keep them fresh.
Influencer-led collateral can include pre-existing material, so it can be cheap to gather. This can include articles, books, webcasts and so on. It does not have to have your brand on it. But pay attention to copyright and such like. If in doubt, ask.
You can use influencer marketing to tune existing marketing programs for optimal effect and budgeting utilization. Your ranked list of influencers directs you to the most important journalists, analysts, trade shows, channel partners, forums, magazines and blogs.
By identifying the top influencers you also identify new routes to market. Use influencers to gain access to prospects, and pre-influence the market by involving influencers in product launches.
Use influencers in your lead generation activities. And use influencer-led collateral to counter sales objections and close leads. Your lead gen quality will increase, and sales cycles will decrease.
Word of Mouth (WOM) is a powerful communications mechanism. But it matters whose mouth the words come from. Using influencers to communicate messages means that WOM is carried to the right people and with credibility and authority.
WOM doesn't work well in B2B markets. This is because of the lack of opportunities for business people to converse, and due to the commercial sensitivities that exist between firms.
WOM is prone to urban myth and just plain wrong messages. Influencers can optimize WOM by correcting erroneous messages and misunderstandings.
Social media are enablers of influence: they are not by themselves influential. Today most influential social media users gain their influence through other means, and migrate it to blogs and other media. Influencers blog, more than bloggers influence.
The influence of bloggers is highly dependent on the subject matter. Blogger influence is higher in more technical subjects, and lower (sometimes zero) in more service-based and business-orientated markets.
Links are the best metric we have for measuring popularity of social media sites. But they can be faked or increased artificially. They also over-state influence in the general market, which in most cases extends far beyond the blogosphere.
The social media that are influential on buying decisions today are those that contain user feedback. This means that user feedback will emerge as an important influencer in decision-making.
Anonymity undermines influence. There is no business reason for anonymous blogs or posts and it creates the impression you're hiding something.
Normal rules for influencer marketing apply to social media. You should treat social media as an extension to your normal marketing, so don't try to shoehorn traditional marketing approaches onto blogs and social networking sites. They work just as badly there as in real life.
People trust people like themselves. That's why WOM is powerful. But consumer influencers are hard to identify and to reach. WOM is therefore difficult to control and to direct towards your target audience.
There's only one reason why you'd need to do stealth marketing, and that is if your product is not worth talking about. Otherwise, don't do it.
People always trust third parties, whether based within the consumer supply chain or outside it. These parties are much easier to identify and to reach.
Consumers trust a host of influencers other than people they know. These influencers are untapped and unexploited by marketing, but are much easier to identify and target than consumers.
Within the supply chain, the closer to the buyer an influencer is the greater the direct influence on the decision to buy. So retailers tend to exert more influence than manufacturers.
The more complex a product becomes, or the higher the value ascribed to the product, the greater the opportunity for value-added influencers to make an impact. Conversely, the simpler or commoditized a product is, the less scope there is for value-added influencers.
Marketing is broken, because it no longer contributes directly and tangibly to sales. This situation pits marketers and sales forces against each other in animosity.
Marketing doesn't work because there are too many marketing messages bombarding prospects, all the messages sound the same, and even if your message is heard, prospects don't believe you. But they do believe influencers.
Influencer Marketing is an approach that identifies and targets influencers in a market. Influencers make up communities called decision-maker ecosystems, which revolve around a decision-maker.
Most firms decide their marketing budget by looking at what they did last year and making minor modifications, or following what other firms are doing. Yet there is precious little measurement on marketing effectiveness carried out by marketers, on which to base investment decisions.
Activities such as advertising, trade shows and sponsorships demonstrate almost no tangible benefit, if they are measured at all. What metrics do exist, in PR and AR in particular, are typically based on quantity rather than quality. Little research is done to determine which analysts and journalists are influential to the target audience.
Almost all marketing is aimed at prospects, virtually none at influencers. Which means that when marketing messages are thrown at prospects they usually bounce off. Influencers, though, are harder to target than prospects because they are difficult to identify.
Connectors, mavens and salesmen are three well-known types of influencers. But they are insufficient to describe the complexity of a business decision and the roles that influencers play within it. In particular, the importance of connectors is often overstated.
We've detected 10 different roles that an influencer can play in a decision process. But remember that not all roles may be played, a single influencer can play many roles, and that roles can overlap.
Influencers gain their influence from other influencers. Influence is transmitted between influencers, and there is no rigid hierarchy. But often there are small cliques of influencers that cluster together, which can create a groundswell of influential opinion.
There are multiple categories of influencer, which makes it extremely difficult to guess who might be influential, and to what extent, in a specific market. The difference in perspectives between sales, marketing, product development and other operational functions increases the danger in assuming the set of influencers.
A further degree of fragmentation has emerged due to Web 2.0 technologies. This means that influence is no longer the preserve of an elite, but can also bubble from the bottom up. The background, location and age of individual influencers is unpredictable, meaning that companies looking to work with them cannot expect to apply a 'one size fits all' approach.
The influencer categories we identify can map onto various influencer roles. But the mapping is indicative, not absolute. There are always exceptions, so understand your influencers well.
Measuring influence is inherently subjective. Our four suggested criteria are stable and proven, and balance any differences that exist in how influencers exert their impact. So we can compare apples and oranges.
Avoid selecting industry leaders and CEOs as influencers. Reaching such people with marketing is extremely difficult. It may also be plainly wrong: most decision-makers are influenced by individuals much closer to their business.
Influencers are individuals, not categories or firms of people. You need to identify not only the influential businesses but also the key staff within them. Again, avoid picking the CEO, as the influencer may be lower down the organization structure.
Influencers don't buy from you, so you can't market to them like you would a prospect. You need to find out what their needs and wants are, to create messages that are relevant and interesting to them.
Prioritize your influencers. There will be some that are more important than others, so you need to focus on those. Understanding more about your influencers, and knowing their perceptions of your firm, is useful input to prioritization.
Approach influencers in their networking groups, or create a group for them to meet. Then move this to a 1-to-1 basis. The objective of influencers talking to you is to get them to talk about you.
Getting influencers to carry your message is a legitimate exercise, as long as it's genuine and credible. There is an important difference between paying for the time of an influencer to speak their views, and paying to have an influencer speak your views. Don't confuse the two.
Influencers love to influence. So give them the tools of influence. Find out what they're saying, build a message that supports them, and build simple collateral around it. With collateral, less is more--don't crowd the influencer's own collateral.
Create different messages for each influencer. What you use in the extra effort required will be regained by higher traction from your influencer community.
Embed influencers' messages in your marketing collateral. It has a greater chance of reaching your market, of it being heard and of it being believed.
Align your influencer-led collateral with sales objections. Do this by eliciting your typical objections, creating counter-arguments, then mapping appropriate influencers to those counter-arguments. Try to use a broad spread of influencers, so as to keep them fresh.
Influencer-led collateral can include pre-existing material, so it can be cheap to gather. This can include articles, books, webcasts and so on. It does not have to have your brand on it. But pay attention to copyright and such like. If in doubt, ask.
You can use influencer marketing to tune existing marketing programs for optimal effect and budgeting utilization. Your ranked list of influencers directs you to the most important journalists, analysts, trade shows, channel partners, forums, magazines and blogs.
By identifying the top influencers you also identify new routes to market. Use influencers to gain access to prospects, and pre-influence the market by involving influencers in product launches.
Use influencers in your lead generation activities. And use influencer-led collateral to counter sales objections and close leads. Your lead gen quality will increase, and sales cycles will decrease.
Word of Mouth (WOM) is a powerful communications mechanism. But it matters whose mouth the words come from. Using influencers to communicate messages means that WOM is carried to the right people and with credibility and authority.
WOM doesn't work well in B2B markets. This is because of the lack of opportunities for business people to converse, and due to the commercial sensitivities that exist between firms.
WOM is prone to urban myth and just plain wrong messages. Influencers can optimize WOM by correcting erroneous messages and misunderstandings.
Social media are enablers of influence: they are not by themselves influential. Today most influential social media users gain their influence through other means, and migrate it to blogs and other media. Influencers blog, more than bloggers influence.
The influence of bloggers is highly dependent on the subject matter. Blogger influence is higher in more technical subjects, and lower (sometimes zero) in more service-based and business-orientated markets.
Links are the best metric we have for measuring popularity of social media sites. But they can be faked or increased artificially. They also over-state influence in the general market, which in most cases extends far beyond the blogosphere.
The social media that are influential on buying decisions today are those that contain user feedback. This means that user feedback will emerge as an important influencer in decision-making.
Anonymity undermines influence. There is no business reason for anonymous blogs or posts and it creates the impression you're hiding something.
Normal rules for influencer marketing apply to social media. You should treat social media as an extension to your normal marketing, so don't try to shoehorn traditional marketing approaches onto blogs and social networking sites. They work just as badly there as in real life.
People trust people like themselves. That's why WOM is powerful. But consumer influencers are hard to identify and to reach. WOM is therefore difficult to control and to direct towards your target audience.
There's only one reason why you'd need to do stealth marketing, and that is if your product is not worth talking about. Otherwise, don't do it.
People always trust third parties, whether based within the consumer supply chain or outside it. These parties are much easier to identify and to reach.
Consumers trust a host of influencers other than people they know. These influencers are untapped and unexploited by marketing, but are much easier to identify and target than consumers.
Within the supply chain, the closer to the buyer an influencer is the greater the direct influence on the decision to buy. So retailers tend to exert more influence than manufacturers.
The more complex a product becomes, or the higher the value ascribed to the product, the greater the opportunity for value-added influencers to make an impact. Conversely, the simpler or commoditized a product is, the less scope there is for value-added influencers.
Carl Rogers
The eminent psychologist, wrote in his book On Becoming a Person:
“I have found it of enormous value when I can permit myself to understand the other person. The way in which I have worded this statement may seem strange to you. Is it necessary to permit oneself to understand another? I think it is. Our first reaction to most of the statements (which we hear from other people) is an evaluation or judgment, rather than an understanding of it. When someone expresses some feeling, attitude or belief, our tendency is almost immediately to feel ‘that’s right’, or ‘that’s stupid’, ‘that’s abnormal’, ‘that’s unreasonable’, ‘that’s incorrect’, ‘that’s not nice’. Very rarely do we permit ourselves to understand precisely what the meaning of the statement is to the other person.”
“I have found it of enormous value when I can permit myself to understand the other person. The way in which I have worded this statement may seem strange to you. Is it necessary to permit oneself to understand another? I think it is. Our first reaction to most of the statements (which we hear from other people) is an evaluation or judgment, rather than an understanding of it. When someone expresses some feeling, attitude or belief, our tendency is almost immediately to feel ‘that’s right’, or ‘that’s stupid’, ‘that’s abnormal’, ‘that’s unreasonable’, ‘that’s incorrect’, ‘that’s not nice’. Very rarely do we permit ourselves to understand precisely what the meaning of the statement is to the other person.”
Dale Carnegie
Fundamental Techniques in Handling People
Don’t criticize, condemn or complain.
Give honest and sincere appreciation.
Arouse in the other person an eager want.
Six Ways to Make People Like You
Become genuinely interested in other people.
Smile.
Remember that a person’s name is to that person the sweetest and most important sound in any language.
Be a good listener. Encourage others to talk about themselves.
Talk in terms of the other person’s interests.
Make the other person feel important-and do it sincerely.
Win People to Your Way of Thinking
The only way to get the best of an argument is to avoid it.
Show respect for the other person’s opinions. Never say, ‘you’re wrong’.
If you are wrong, admit it quickly and emphatically.
Begin in a friendly way.
Get the other person saying ‘yes,yes’ immediately.
Let the other person do a great deal of the talking.
Let the other person feel that the idea is his or hers.
Try honestly to see things from the other person’s point of view.
Be sympathetic with the other person’s ideas and desires.
Appeal to the nobler motives.
Dramatize your ideas.
Throw down a challenge.
Be A Leader
Begin with praise and honest appreciation.
Call attention to people’s mistakes indirectly.
Talk about your own mistakes before criticizing the other person.
Ask questions instead of giving direct orders.
Let the other person save face.
Praise the slightest improvement and praise ever improvement. Be ‘hearty in your approbation and lavish in your praise’.
Give the other person a fine reputation to live up to.
Use encouragement. Make the fault seem easy to correct.
Make the other person happy about doing the thing you suggest.
Don’t criticize, condemn or complain.
Give honest and sincere appreciation.
Arouse in the other person an eager want.
Six Ways to Make People Like You
Become genuinely interested in other people.
Smile.
Remember that a person’s name is to that person the sweetest and most important sound in any language.
Be a good listener. Encourage others to talk about themselves.
Talk in terms of the other person’s interests.
Make the other person feel important-and do it sincerely.
Win People to Your Way of Thinking
The only way to get the best of an argument is to avoid it.
Show respect for the other person’s opinions. Never say, ‘you’re wrong’.
If you are wrong, admit it quickly and emphatically.
Begin in a friendly way.
Get the other person saying ‘yes,yes’ immediately.
Let the other person do a great deal of the talking.
Let the other person feel that the idea is his or hers.
Try honestly to see things from the other person’s point of view.
Be sympathetic with the other person’s ideas and desires.
Appeal to the nobler motives.
Dramatize your ideas.
Throw down a challenge.
Be A Leader
Begin with praise and honest appreciation.
Call attention to people’s mistakes indirectly.
Talk about your own mistakes before criticizing the other person.
Ask questions instead of giving direct orders.
Let the other person save face.
Praise the slightest improvement and praise ever improvement. Be ‘hearty in your approbation and lavish in your praise’.
Give the other person a fine reputation to live up to.
Use encouragement. Make the fault seem easy to correct.
Make the other person happy about doing the thing you suggest.
ten ideas
Yet Another Top Ten by Guy Kawasaki
1- Companies should hire a customer service rep to cruise the Internet looking for kudos and complaints. When the rep finds kudos, he should thank the person. When the rep finds complaints, he should get the problem fixed.
2- Commerce Bank has a free change-counting machine in its branches that anyone can use. Beats the heck out of the machines in markets that take 7 percent.
3- A study showed that people who heard about a bad shopping experience are less likely to go to the same store than the person who actually had the bad experience.
4- The most powerful word of mouth advocates might be the customers who have done business with you only once so far. They are the most excited; repeat customers are probably used to the great product/service.
5- The Prostate Net contacted 50,000 barbers about talking to their clients about prostate cancer detection and prevention.
6- Incentives and rewards are likely to reduce word of mouth advertising because motivation becomes suspect. You can't "buy" word of mouth advertising.
7- The Wynn Las Vegas hotel gave free rooms to cabbies to generate word of mouth advertising via this very influential part of the transportation infrastructure.
8- Henkel Consumer Adhesives, the manufacturer of Duck Tape, sponsors a contest for college scholarships called "Stuck at Prom".
9- A word of mouth campaign brought back Family Guy from the dead (that is, cancellation).
10- Zappos has a one-year, no-questions-asked return policy for shoes. This boggles my mind, although I've never seen my wife return anything to them.
blog.guykawasaki.com
1- Companies should hire a customer service rep to cruise the Internet looking for kudos and complaints. When the rep finds kudos, he should thank the person. When the rep finds complaints, he should get the problem fixed.
2- Commerce Bank has a free change-counting machine in its branches that anyone can use. Beats the heck out of the machines in markets that take 7 percent.
3- A study showed that people who heard about a bad shopping experience are less likely to go to the same store than the person who actually had the bad experience.
4- The most powerful word of mouth advocates might be the customers who have done business with you only once so far. They are the most excited; repeat customers are probably used to the great product/service.
5- The Prostate Net contacted 50,000 barbers about talking to their clients about prostate cancer detection and prevention.
6- Incentives and rewards are likely to reduce word of mouth advertising because motivation becomes suspect. You can't "buy" word of mouth advertising.
7- The Wynn Las Vegas hotel gave free rooms to cabbies to generate word of mouth advertising via this very influential part of the transportation infrastructure.
8- Henkel Consumer Adhesives, the manufacturer of Duck Tape, sponsors a contest for college scholarships called "Stuck at Prom".
9- A word of mouth campaign brought back Family Guy from the dead (that is, cancellation).
10- Zappos has a one-year, no-questions-asked return policy for shoes. This boggles my mind, although I've never seen my wife return anything to them.
blog.guykawasaki.com
Do Something Worth Talking About
Word of mouth marketing is about being good to people. Real people will talk about you when they like you, your stuff, and the things that you do. The word of mouth that they create is far more powerful than all the advertising in the world. It's a wonderful thing: Happy people grow your business.
In the end, it's much more fun to go to work each day at a respected company that is honest, fun, and treats people well. It's also a great way to become a successful business. You can make that happen.-Andy Sernovitz
In the end, it's much more fun to go to work each day at a respected company that is honest, fun, and treats people well. It's also a great way to become a successful business. You can make that happen.-Andy Sernovitz
Word of Mouth Marketing Techniques
16 Sure-Thing, Must-Do, Awfully Easy Word of Mouth Marketing Techniques from Word of Mouth Marketing by Andy Sernovitz
1- Look on the web for people talking about you.
2- Assign someone to join those conversations. Start today.
3- Create a blog.
4- Make a new rule: Ask "Is this buzzworthy?" in every meeting.
5- Come up with one buzzworthy topic. Keep it simple.
6- Put something by your front door that will remind people to talk to a friend.
7- Let your talkers sign up for a private newsletter.
8- Pick one easy way to track word of mouth.
9- Put a tell-a-friend form on every page of your website.
10- Put a special offer in an easily forwardable email.
11- Add a small gift and a word of mouth tool to every package you sell.
12- Have a private sale for your talkers.
13- Apologize for mistakes and solve problems fast.
14- Partner with a charity.
15- Do something unexpected.
16- Be nice.
Don't forget, tell a friend about timothymichaellarsen.blogspot.com :)
1- Look on the web for people talking about you.
2- Assign someone to join those conversations. Start today.
3- Create a blog.
4- Make a new rule: Ask "Is this buzzworthy?" in every meeting.
5- Come up with one buzzworthy topic. Keep it simple.
6- Put something by your front door that will remind people to talk to a friend.
7- Let your talkers sign up for a private newsletter.
8- Pick one easy way to track word of mouth.
9- Put a tell-a-friend form on every page of your website.
10- Put a special offer in an easily forwardable email.
11- Add a small gift and a word of mouth tool to every package you sell.
12- Have a private sale for your talkers.
13- Apologize for mistakes and solve problems fast.
14- Partner with a charity.
15- Do something unexpected.
16- Be nice.
Don't forget, tell a friend about timothymichaellarsen.blogspot.com :)
Marketing Rules
Four Rules--
Be Interesting,
Make It Easy,
Make People Happy,
Earn Trust and Respect
Three Reasons People Talk About You--
You-They Like You and Your Stuff,
Me-Talking Makes Me Feel Good,
Us-We Feel Connected to the Group
The Five Ts of Word of Mouth Marketing--
1.) Talkers: Who will tell their friends about you?
2.) Topics: What will they talk about?
3.) Tools: How can you help the message travel?
4.) Taking Part: How should you join the conversation?
5.) Tracking: What are people saying about you?
http://www.gaspedal.com/
http://www.damniwish.com/
Be Interesting,
Make It Easy,
Make People Happy,
Earn Trust and Respect
Three Reasons People Talk About You--
You-They Like You and Your Stuff,
Me-Talking Makes Me Feel Good,
Us-We Feel Connected to the Group
The Five Ts of Word of Mouth Marketing--
1.) Talkers: Who will tell their friends about you?
2.) Topics: What will they talk about?
3.) Tools: How can you help the message travel?
4.) Taking Part: How should you join the conversation?
5.) Tracking: What are people saying about you?
http://www.gaspedal.com/
http://www.damniwish.com/
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